India’s progression in modern medicines has been exponential, a phenomenon recognized all over the World. Thanks to the rising popularity of medical tourism in India, the World has come to comprehend the unique health ecosystem that the country has created in modern times.
The country is home to the finest medical institutions dealing with a wide spectrum of therapeutics, surgery, and wellness treatments. Patients suffering from serious
illnesses arrive here for tertiary treatment related to terminal cancers, liver
and kidney transplants, and heart ailments to name a few. The country also
attracts people for secondary health care related to cosmetics, hair transplants, and dentistry to name a few.
India boasts one of the finest and largest platforms for
education in modern medicine. But in spite of extreme reliance on allopathy,
the inclusion of traditional pathways of healing has not been shunned. The
ancient healing systems have been absorbed along with the rising tide of modern
medicine in a syncretistic approach.
Ancient Healing Systems
Healing as a science is an age-old phenomenon in India dating
back more than 5000 years. The Hindu sages although born with a religious bent were
explorers of spiritual mind and body as well. They created a society with a propensity towards research and development, as did few other civilizations
flourishing in the World in ancient times.
In the centuries that followed, they developed numerous
sciences not only those associated with healing but also with civics, art, and cultural aspects. As a human entity,
India was a conglomeration of robust cultures with an inclination toward science.
Ayurveda
Yoga and Transcendental Meditation are recognized globally
for the immense health benefits they promote. Ayurveda too is slowly being
accepted with greater result-based research being carried out. The benefits of
herbs used in Ayurvedic practice are being understood far better now. The
country exported 330.18 million USD worth of herbs in the period 2017 – 2018.
The trade holds greater potential due to a projected growth rate of 14 % CAGR.
Herbal cosmetic and value-added extracts were shipped
overseas to the tune of 456.12 million USD in the same period. With the standardization of organic agricultural practices,
the demand for herbs and value-added herbal products will increase exponentially
in the near future. To prevent biopiracy,
the Government of India has set up Traditional Knowledge Digital Library which
serves as the repository for Indian formulations.
Yoga Tourism
Major centers of Yoga Tourism include Rishikesh and Mysore.
Yoga holidays have become a mainstream tourism activity not only in India but
in many countries due to the rising popularity of science which deals both
with the physical and mental aspects of the human body. The ashrams or Yogi ashrams
were the ones to popularize Yoga. The activity became commercialized with the
spawning of a number of centers pan India in form of spa and wildlife resorts
and five-star hotels. Experts teach yoga in private schools as well and certify
learners. TM is delivered side by side in most of these centers. The AYUSH
Ministry plays a vital role in the promotion within.
Yoga tourism is secondary to medical tourism, and it generates
revenue according to health to the of overseas visitors. A drop-in class fee
in Rishikesh ranges from INR 200 to 500. The classes are well organized and
headed by a Guru, and most of the followers are overseas visitors from the UK, EU, and
the USA.
Wellness resorts are flourishing all over the country
promoting therapy based on diet, Naturopathy, Yoga, and Ayurvedic treatments the
latter including the most sought-after massages. There is no fine line that
segregates indigenous healing therapies, as a matter of fact, the delivery is
often mixed in these resorts.
Towards Syncretism
Most practitioners of modern medicine or allopathy
tolerate patients undergoing alternate healing. As a matter of fact, some
doctors prescribe innocuous Ayurvedic herbal formulations along with their
treatments. The rate of patients using
indigenous formulations along with allopathic drugs is 3.5 % percent but this
does not include habitual users of the formulations. Ayurvedic herbal
formulations are used in every Indian household. This is evident from the
growing exports and mushrooming of small units manufacturing the formulations. The
popularity of herbal cosmetics and therapeutics that line the stores all over
the country is another indicator of the increasing demand.
Across the World, around 80 percent of 6 billion people use
herbal medicine for primary healthcare. Although describes as pseudoscientific,
a good number of Ayurvedic products have proven their efficacy abroad, but a
lot of studies proving the efficacy of many other formulations need to be
carried out.
Herbal medicine is culturally accepted throughout the World
as part of traditional healing that promotes a healthier living besides
offering a moderate approach to healthcare.
With a robust healthcare infrastructure, India is attracting
international patients from many countries. Reach and the cost has been the
criteria upon which to base the visit for international patients everywhere.
This applies to India as well, but the alternative healing and wellness
holidays act as additional criteria upon which the patients base their visits.
Hence it is not only neighborhood visitors that arrive from Bangladesh,
Pakistan, Afghanistan, and Nepal traveling to India for medical treatments.
Yoga, TM, and Ayurveda are proving as additional determinants that are attracting
people from developed countries as well as propelling health tourism in
India.
